With a flat headline, readers may never see the first sentence. A headline that oversells or misleads undermines our credibility and undercuts our hard work. How do you write compelling headlines and social media posts that leave readers and viewers wanting to know more and accurately reflect what’s in the story?

Join the San Diego chapter of the Society of Professional Journalists at the San Diego Central Library on Monday, Oct. 14 for a panel discussion on headlines and social media posts. We’ll delve into the do’s and don’ts of what makes them sing.

Free and open to the public.

WHO: Ryan Bradford, web editor and writer, San Diego City Beat; Sara Libby, managing editor, Voice of San Diego; Paul Krueger, senior field producer, NBC 7 San Diego; Kelly Davis (moderator), independent reporter. Attorney Matthew Halgren, a specialist in news media law at Sheppard Mullin’s San Diego office and an SPJ San Diego board member, will also make introductory comments on legal considerations.

WHEN: Monday, Oct. 14, 6 p.m. social hour with light food, 6:30 p.m. start.

WHERE: San Diego Central Library, 330 Park Blvd., San Diego 92101. Shiley Suite on the ninth floor. FREE PARKING IN LIBRARY GARAGE WITH VALIDATION STAMP IN LOBBY.

RSVP: https://www.facebook.com/events/391641318157485/

Bring your questions or send them in advance to spjsandiego@gmail.com.